Brittany Daniel5 minThe best Christmas campaigns of 2020After a difficult year it's time to celebrate the holiday season with friends and family. Some brands cut through the marketing-heavy...
Scott Elmslie6 min7 types of video marketing that can attract your audienceWhen was the last time you watched an online video? If you’re like me, it was probably today. We’re not alone; 55 per cent of people...
Dallas Budde6 min7 design trends for 2021The past 12 months have been unpredictable, worrying and confusing. But for some, it has been a time of reinvention and transformation...
Dallas Budde4 minWhen crisis sparks creativity: pandemic magazine coversThe coronavirus pandemic has forced publications to rethink their covers in creative new ways. The resulting magazine covers are...
Emily Tatti8 minHow to create customer personas: a step-by-step guideIt’s much easier to connect with your audience when you have a specific reader in mind. However, while you might know exactly who that...
Fiona Hardie2 minIntroducing our Reconciliation Action Plan (RAP)Reconciliation Australia has endorsed Hardie Grant’s Reconciliation Action Plan (RAP), making our publishing and integrated content...
Dan Morley3 minThe power of effective visual storytellingVisual storytelling is a vital part of any brand. There’s an art in taking a story created by a writer and presenting it in an impactful...
Sophie Al Bassam7 minHow to focus on cultural diversity in your content marketing There are many types of diversity to consider in content marketing and media, including sexual orientation, gender identity, ability,...
Sophie Knox3 minWhat is a content calendar?Way back in 1996, Microsoft founder Bill Gates penned an article titled “Content is King”. Bill prophesised about how valuable...