The best Christmas campaigns of 2020
After a difficult year it's time to celebrate the holiday season with friends and family. Some brands cut through the marketing-heavy...
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Hear from Heads & Tales' resident experts on topics including content strategy, industry trends, news and insights.
Scott Elmslie
- 6 min
7 types of video marketing that can attract your audience
When was the last time you watched an online video? If you’re like me, it was probably today. We’re not alone; 55 per cent of people...
Dallas Budde
- 6 min
7 design trends for 2021
The past 12 months have been unpredictable, worrying and confusing. But for some, it has been a time of reinvention and transformation...
Dallas Budde
- 4 min
When crisis sparks creativity: pandemic magazine covers
The coronavirus pandemic has forced publications to rethink their covers in creative new ways. The resulting magazine covers are...
Emily Tatti
- 8 min
How to create customer personas: a step-by-step guide
It’s much easier to connect with your audience when you have a specific reader in mind. However, while you might know exactly who that...
Fiona Hardie
- 2 min
Introducing our Reconciliation Action Plan (RAP)
Reconciliation Australia has endorsed Hardie Grant’s Reconciliation Action Plan (RAP), making our publishing and integrated content...
Dan Morley
- 3 min
The power of effective visual storytelling
Visual storytelling is a vital part of any brand. There’s an art in taking a story created by a writer and presenting it in an impactful...
Sophie Al Bassam
- 7 min
How to focus on cultural diversity in your content marketing
There are many types of diversity to consider in content marketing and media, including sexual orientation, gender identity, ability,...
Sophie Knox
- 3 min
What is a content calendar?
Way back in 1996, Microsoft founder Bill Gates penned an article titled “Content is King”. Bill prophesised about how valuable...
Scott Elmslie
- 5 min
The content marketing changes that shaped the last decade
Here we are in 2020. For those of us who have been working in the industry since the last century and remember waiting for Y2K to take...
Jo Davy
- 6 min
Lockdown language and how to use it in content marketing
There was a time, not that long ago, when the word “quarantine” was primarily reserved for those attempting to drive into Australia’s...
Emily Tatti
- 7 min
How to do a content audit (a step-by-step guide)
In our part one article on this topic, we explained why it’s worth doing a content audit before 2019 is over. In case you missed it,...
clarebrundle
- 3 min
Behind the Virgin Australia Magazine launch
Nothing gives me greater professional satisfaction than winning a new client and launching a new magazine for them. I’ve gone through the...
Lucy Siebert
- 3 min
Why you need an editor on your content marketing team
Editors play an important role in guiding how a brand’s content comes to life. While a brand’s marketing team might be focused on...
Lucy Siebert
- 3 min
How to create branded content that endures a century
This year Mercedes-Benz is celebrating 100 years of content publishing heritage. Yes, you read that right: for more than a century one of...
Courtney Nicholls
- 5 min
Ways to keep yourself busy during self-isolation
Much has changed for all of us over the course of the last month. During this unprecedented time toilet paper and hand sanitiser have...
Sophie Al Bassam
- 7 min
Expert tips on digital accessibility
Digital accessibility is all about making your content available for anyone who wants to access it. It has the potential to help you...
Hannah Louey
- 5 min
Top examples of interactive media
In a cluttered world filled with many forms of media all vying for our attention, it’s hard to find a way to stand out (in all the right...
Sophie Al Bassam
- 3 min
Why podcasts work for brands
Podcasts have been around for more than a decade but the medium really hit the headlines in 2014–15 with the smash-hit US true crime...
Anna Webster
- 4 min
What's involved in commissioning, writing and editing content?
A good article is more than just words on a page. At Hardie Grant Media, we’re in the business of producing content that is genuinely...
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