Blog | Heads & Tales

How to use cognitive biases to create more effective content

Whether we’re aware of it or not, applied psychology is behind the world’s most memorable and effective campaign ideas, content and...

10 fundamentals of content creation – the essential guide

Guided by a recent workshop led by Fiona Walford, Head of Creative Development at Google, Hardie Grant Media (HGM) has created its own...

Native advertising versus native content

A 2016 BBC study found content-led marketing can deepen the emotional connection between brand and audience far more than advertising...

Mumbrella360 speakers agree: the best idea wins

After a busy first day listening to Australia's best marketing experts, it was evident that everyone who took the stage shared one...

Why SEO matters as part of your content strategy

There’s a lot to think about when publishing online content, and unfortunately the SEO part of the equation often gets treated as an...

The importance of learning from campaign failures

In a recent article titled ‘Learning from our mistakes’, UK-based communications consultant Pete Moorey affirmed that while marketing and...

The difference between paid, owned and earned media

There are many ways to devise devising a winning marketing strategy. As a general rule though, a successful campaign relies on...

10 of the best Christmas campaigns past and present

For an updated version of this article check out The best Christmas campaigns of 2020. Every year new Christmas ads are released to...

The best Easter marketing campaigns

With Easter upon us, we’re seeing quite a range of campaigns from brands around the world. Below, we have compiled some of the best...

What does an editor actually do?

People often ask me what an editor at a content marketing agency actually does. Despite a widely held perception, not all editors have...