Work that works
Taking Mercedes-Benz from print to digital-first
The challenge
We partnered with Mercedes-Benz for almost two decades producing its long-standing premium print magazine for customers and brand enthusiasts. But as audience behaviours shifted, there was an opportunity to evolve beyond a single format. The challenge was to retain the quality and authority of the publication while expanding its role into a more dynamic, multi-channel brand experience.
Services
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Content and channel strategy
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Digital content
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Video production
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Email content production
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Insights & reporting
Our approach
We used content audits and competitor and category analysis to get under the hood of the Mercedes-Benz brand and develop a content strategy that set a vision for a multichannel ecosystem with a digital content hub at its core. From there, we brought the strategy to life, expanding the role of storytelling across formats while maintaining the editorial standards the brand is known for through hero brand series like EVeryday and In the Driver’s Seat.
Services
-
Content and channel strategy
-
Digital content
-
Video production
-
Email content production
-
Insights & reporting
The impact
20+
5-10%
2023
year partnership with Mercedes Benz & Heads&Tales.
Above industry average for email open rate.
Shortlisted for the Content Marketing Awards.
The impact
20+
year partnership with Mercedes Benz & Heads&Tales.
5-10%
Above industry average for email open rate.
2023
Shortlisted for the Content Marketing Awards.
EVeryday
Strategy — Concept — Video production — Digital content
In the Driver's Seat
Strategy — Concept — Video production — Digital content
Mercedes-Benz magazine
Digital content — Art direction — Photography — Insights & reporting
HQ LED entrance screens
Editing — Motion design
What Drives Sean Fitzpatrick?
Strategy — Concept — Video production — Digital content
Mercedes-Benz x Yotam Ottolenghi: The routes of our food culture
Strategy — Concept — Video production — Digital content
Driving with a Destination
Strategy — Concept — Video production — Digital content
“We value having Heads & Tales as an agency partner. Their strength is firstly formulating and communicating a strategy in a clear and succinct way, allowing all stakeholders to buy in, then beautifully bringing that strategy and vision to life in the final content.”
