Work that works
Creating a brand that flows across every touchpoint
The challenge
As a growing brand in a premium category, zazen Water needed to elevate how it showed up. Its existing identity didn’t fully reflect the quality of the product or meet the expectations of the market. They engaged Heads & Tales to reposition the brand – creating a more distinctive, premium presence and bringing consistency across every touchpoint.
Our approach
We partnered closely with zazen Water to reposition the brand for a premium market, starting with strategy. Working with our consulting team, we conducted market research to define a clearer brand proposition and developed a more distinctive visual identity, designed to better reflect the quality of the product and stand out in category. From there, we rolled the brand out across website, packaging and sales collateral to create a cohesive foundation, before extending into an always-on content and social programme. This ensured every touchpoint worked together to reinforce a more premium, consistent brand experience.
Services
-
Brand strategy
-
Visual identity
-
Content and channel strategy
-
Website design
-
Digital and social content
-
Video production
-
Packaging and collateral
Visual identity
Concept — Development — TOV — Photography — Packaging & collateral
Brand guidelines
Concept — Development — Art Direction
Social Media
Strategy — Social media — Motion design — Insights & reporting
Website redesign
Strategy — UX/UI — Digital design — Digital content — SEO — Motion design
“Partnering with Heads & Tales has been transformative. Their seamless integration into our team and their expertise in crafting a premium brand strategy, along with a stunning visual identity, has elevated our presence in the market. Their creativity, passion, and commitment to excellence have been invaluable.”
— Janet Parker, Founder, zazen Water
