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Hear from Heads & Tales' resident experts on topics including content strategy, industry trends, news and insights.

3 min read

Why your brand needs an editorial style guide

An editorial style guide provides a set of comprehensive language guidelines in one central document. It's meant for all team members and...

Lessons from representing young people in the media

Eileen L

5 min read

Lessons from representing young people in the media

Is the media a boomer? We all know the kinds of stereotypes of young people that exist in media. The lazy and narcissistic teenager who...

Content marketing measurement: connecting content to business outcomes

Kate Thompson

5 min read

Content marketing measurement: connecting content to business outcomes

They say you can’t manage what you can’t measure. While this is not strictly true (you can go a long way on gut instinct and observation)...

Essential marketing metrics: the road to success

Kate Thompson

4 min read

Essential marketing metrics: the road to success

“If you don’t know where you’re going, any road will take you there.” It’s a line from Lewis Carroll’s Alice in Wonderland, but one we...

The role of an account director at a content marketing agency

Scott Elmslie

2 min read

The role of an account director at a content marketing agency

When friends or family ask me what I do in my job, I used to find the role of an account director at a content marketing agency difficult...

The designers and content creators to follow

Neil Smith

3 min read

Design

The designers and content creators to follow

Whether it’s thought-provoking illustrations, simple eye-catching typography or videos that have you gasping for breath in between...

Sophie Al Bassam

4 min read

Marketing

Brands that won at April Fool's Day

Is an April Fool’s Day prank a marketing disaster or a good way to get attention? Learn from the brands that got it right, and those that...

Vanessa Low

5 min read

Why we can't ignore TikTok

If you’re tempted to write off the app as just a song and dance or a fleeting trend, think again. Having had exponential growth, TikTok...

In-house marketing vs. a content agency: what's right for you?

nickhardie-grant

4 min read

In-house marketing vs. a content agency: what's right for you?

It’s a question on every marketer’s mind: how much do you manage in-house versus outsource to a content marketing agency? Overall, the...

Content marketing research: why, what and how

Kate Thompson

6 min read

Content marketing research: why, what and how

I love how illuminating research can be, provided it has some scientific merit (whether you’re doing a simple pulse check for your brand,...

Fiona Hardie

2 min read

Reflections on Australia Day

As Australia Day, a designated public holiday that marks the anniversary of the arrival in 1788 of the First Fleet, approaches, let’s...

10 of our favourite Mother’s Day campaigns

Brittany Daniel

5 min read

10 of our favourite Mother’s Day campaigns

Mother’s Day is for spoiling mum and these companies are cornering the market on those who are looking to spend. We broke down why the...

Sophie Knox

4 min read

How to build a content calendar

Let’s all agree that building a content calendar is an essential tool for everyone involved in content creation. As we mentioned in part...

Multichannel marketing with Rawson Homes

Scott Elmslie

3 min read

Multichannel marketing with Rawson Homes

With ambitious short - and long-term business objectives, Rawson Homes engaged Hardie Grant Media to produce and deliver on a content...

Sophie Al Bassam

5 min read

8 ways to improve your email newsletter

Depending on how you approach it, you can incite rage or excitement in your audience with one simple tool: the email newsletter. If you...

Content marketing tools you need to know

Kate Thompson

6 min read

Content marketing tools you need to know

Over recent years, marketing has become a critical lever to deliver long-term business growth. A lot of this positive change has been...

Everything you need to know about custom book publishing

Courtney Nicholls

6 min read

Everything you need to know about custom book publishing

Our integrated content marketing network provides clients access to some of the best storytellers in the industry. Today, we bring these...

Georgia LeJeune

4 min read

Communicating brands with purpose

A 2020 survey by Deloitte looked into whether the pandemic has affected millennials and Generation Z’s desire to drive positive change in...

Zoe Morley

4 min read

How the PR industry has changed forever

Almost every industry has been impacted by COVID-19 in some way. Proving to be as robust as ever, the PR industry has adapted in such a...

Jo Davy

6 min read

Long-form vs short-form content

When it comes to the content we create, what’s in a word count? Well, plenty, if the last 20 years of obituaries to long-form journalism...