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Hear from Heads & Tales' resident experts on topics including content strategy, industry trends, news and insights.

3 min

Why your brand needs an editorial style guide

An editorial style guide provides a set of comprehensive language guidelines in one central document. It's meant for all team members and...

5 min

Lessons from representing young people in the media

Is the media a boomer? We all know the kinds of stereotypes of young people that exist in media. The lazy and narcissistic teenager who...

5 min

Content marketing measurement: connecting content to business outcomes

They say you can’t manage what you can’t measure. While this is not strictly true (you can go a long way on gut instinct and observation)...

4 min

Essential marketing metrics: the road to success

“If you don’t know where you’re going, any road will take you there.” It’s a line from Lewis Carroll’s Alice in Wonderland, but one we...

2 min

The role of an account director at a content marketing agency

When friends or family ask me what I do in my job, I used to find the role of an account director at a content marketing agency difficult...

3 min

The designers and content creators to follow

Whether it’s thought-provoking illustrations, simple eye-catching typography or videos that have you gasping for breath in between...

4 min

Brands that won at April Fool's Day

Is an April Fool’s Day prank a marketing disaster or a good way to get attention? Learn from the brands that got it right, and those that...

5 min

Why we can't ignore TikTok

If you’re tempted to write off the app as just a song and dance or a fleeting trend, think again. Having had exponential growth, TikTok...

4 min

In-house marketing vs. a content agency: what's right for you?

It’s a question on every marketer’s mind: how much do you manage in-house versus outsource to a content marketing agency? Overall, the...