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Case study

Content where it counts

Scope of work

  • Bi-annual bespoke data and cultural insight reports

  • Strategic planning and content creation for the HCF Health Agenda email and content hub

  • Specialist topic podcast series

  • Organic social media and video strategies

  • Partnership content with the likes of Victor Chang, Netball Australia, and Royal Flying Doctor Service

  • Bringing ‘Uncommon Care’ member stories to screen

Uncommon Care

Concept - Narrative - Production

The partnership

We worked closely as HCF’s content partner for four years (2017-2021), producing multi-channel content and providing advice on the print-to-digital transition. In 2023, HCF chose to partner with us again with the responsibility of guiding their transition from an eDM-first to channel-agnostic approach.

What we do

We’ve elevated HCF’s Health Agenda content across all formats, helping them transition from a premium print magazine to digital-only. Together we also launched the​ highly successful Navigating Parenthood podcast series and Uncommon Care campaign.

Inside the Circle

Concept - Narrative - Production

Website Content

Content - Wireframing - SEO

Highlights

25%

26%

16%

improvement in site visits.

year-on-year increase in time spent on their ‘Health Hub’.

increase in views of Health Agenda Hub articles from 2023.

Highlights

25%

improvement in site visits.

26%

year-on-year increase in time spent on their 'Health Hub'.

16%

increase in views of Health Agenda Hub articles from 2023.

Health in the Bush

Concept - Narrative - Production

"I feel like you are an extension ​of my team. There's no ‘us vs. them’ mentality and they care about our needs like they work ​for HCF.”

— Danielle Sen, Content Marketing & Editorial Content Specialist,​ HCF

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