
Case study
Content where it counts
Scope of work
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Bi-annual bespoke data and cultural insight reports
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Strategic planning and content creation for the HCF Health Agenda email and content hub
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Specialist topic podcast series
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Organic social media and video strategies
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Partnership content with the likes of Victor Chang, Netball Australia, and Royal Flying Doctor Service
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Bringing ‘Uncommon Care’ member stories to screen

Uncommon Care
Concept - Narrative - Production
The partnership
We worked closely as HCF’s content partner for four years (2017-2021), producing multi-channel content and providing advice on the print-to-digital transition. In 2023, HCF chose to partner with us again with the responsibility of guiding their transition from an eDM-first to channel-agnostic approach.
What we do
We’ve elevated HCF’s Health Agenda content across all formats, helping them transition from a premium print magazine to digital-only. Together we also launched the highly successful Navigating Parenthood podcast series and Uncommon Care campaign.

Inside the Circle
Concept - Narrative - Production

Website Content
Content - Wireframing - SEO
Highlights
25%
26%
16%
improvement in site visits.
year-on-year increase in time spent on their ‘Health Hub’.
increase in views of Health Agenda Hub articles from 2023.
Highlights
25%
improvement in site visits.
26%
year-on-year increase in time spent on their 'Health Hub'.
16%
increase in views of Health Agenda Hub articles from 2023.

Health in the Bush
Concept - Narrative - Production
"I feel like you are an extension of my team. There's no ‘us vs. them’ mentality and they care about our needs like they work for HCF.”
— Danielle Sen, Content Marketing & Editorial Content Specialist, HCF