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Case study

Award-winning custom publishing

Client

Zoos Victoria

Scope of work

  • End-to-end production of two tri-annual print publications 

  • Digital magazine design

  • Annual print calendar production

  • Advising on the long-term print to digital transition

Zoo News Digital Edition

Concept - Content - Design

The partnership

We’ve been working with Zoos Victoria’s since 2019, when we first won their tender (and retained it more recently in 2024). The initial brief was to refresh the beloved print editions of the member magazines Zoo News and Zooper Kids, and the philanthropy magazine ZV Magazine, with new content pillars and elevated design.

What we do

In addition to managing end-to-end production of the tri-annual print publications Zoo News and Zooper Kids, we launched an immersive digital edition of Zoo News in early 2024. This was an innovative new step for the organisation, aligning with their sustainability goals and providing a rich digital experience to members.

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Zoo News Marketing Portfolio

Editorial - Art Direction

Zoo News

Editorial - Art Direction

Highlights

75%

55%

2024

of Zoo News readers are prompted to visit one of Zoos Victoria’s properties after receiving their print edition.*

said they’d share the magazine with their networks.*

awarded Custom Publication of the Year 2024 by Mumbrella.

*According to a recent member survey of households that receive the print edition of Zoo News magazine.

Highlights

75%

of Zoo News readers are prompted to visit one of Zoos Victoria’s properties after receiving their print edition.*

55%

*According to a recent member survey of households that receive the print edition of Zoo News magazine.

said they’d share the magazine with their networks.*

2024

awarded Custom Publication of the Year 2024 by Mumbrella.

Digital Transformation

Concept - Content - Art Direction

“Do we have a quote or can we get a quote, let's get a quote, do we have a quote or can we get a quote, let's get a quote, do we have a quote or can we get a quote, let's get one.”

— Zoos Victoria Marketing Team

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