Case study
Driving print to digital-first
Scope of work
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Content strategy
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Ongoing production of the Mercedes-Benz digital magazine
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Photography
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Long and short-form video production
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Bespoke digital design work
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Data-driven insights reporting
EVeryday
Concept - Narrative - Video Production
The partnership
We’ve been the content publishing partner of Mercedes-Benz Australia & New Zealand for over 20 years. What started as a custom print magazine, we transformed into a dynamic, multi-channel digital ecosystem that immerses readers in the world of Mercedes-Benz.
What we do
The Mercedes-Benz Magazine is a rich storytelling platform that highlights the brand’s innovative spirit and aspirational lifestyle. Within this digital hub, we craft content that spotlights unique people, ideas and experiences and elevates the brand’s reputation for style, performance and technology.
HQ LED Screens
Editing - Motion
Photography
Art Direction - Optimisation
Highlights
20 Yrs
5-10%
2023
of partnership between Heads+Tales and Mercedes-Benz.
above industry average for
email open rate. *
shortlisted for 2023 Content Marketing Awards.
*According to a 2024 report by Mailchimp
The routes of our food culture feat. Yotam Ottolenghi
Concept - Narrative - Video Production
“We value having Heads+Tales as an agency partner. Their strength is firstly formulating and communicating a strategy in a clear and succinct way, allowing all stakeholders to buy in, then beautifully bringing that strategy and vision to life in the final content.”
— Mercedes-Benz Marketing Team
Highlights
20 Yrs
of partnership between Heads+Tales and Mercedes-Benz.
5-10%
*According to a 2024 report by Mailchimp
above industry average foremail open rate. *
2023
shortlisted for 2023 Content Marketing Awards.