top of page
Case study

Building a distinctive brand identity

Client

zazen Water

Scope of work

  • Brand strategy

  • Visual identity development

  • Content strategy

  • Social media strategy and management

  • Website design

  • Packaging design

  • Collateral development

  • Video production

Visual Identity

Concept - Branding - TOV - Packaging

The partnership

Since partnering with zazen Water in 2024, we’ve become an integral part of their team – providing strategic guidance and support across brand, content, social media, creative and media. Our collaborative approach ensures seamless delivery of end-to-end marketing services tailored to the client’s needs.

What we do

We began by developing a premium brand strategy and a distinctive visual identity for zazen Water, rolled out across their new website, packaging and sales collateral. From there, our partnership expanded to include data-informed, platform-specific social assets and blog content designed to engage audiences and support sales growth. This progression reflects the Heads & Tales ethos: smart, insight-driven storytelling that builds meaningful connections and drives tangible results. 

Social Media

Strategy - Art Direction - Motion

brandguide.gif
Branding

Concept - Development - Art Direction

Highlights

20

5-10%

2023

years of partnership between Heads+Tales and Mercedes-Benz.

Email open rate approx. 5-10% above industry average. *According to a 2024 report by Mailchimp

Shortlisted for 2023 Content Marketing Awards.

The Results

20

years of partnership between Mercedes-Benz and Hardie Grant Media.

5-10%

Email open rate above the industry average.

2024

Global recognition ​of our EV Everyday video series by both the global Mercedes marketing team in Germany and the CMA International Awards.​

zazenalkalinewater.com.au

Strategy - UX/UI - Motion

“Partnering with Heads & Tales has been transformative for zazen Water. Their seamless integration into our team and their expertise in crafting a premium brand strategy, along with a stunning visual identity, has elevated our presence in the market. From our website to packaging and social media, they’ve brought our brand to life in a way that truly connects with our audience. Their creativity, passion, and commitment to excellence have been invaluable to our success.”

— Janet Parker, Founder, zazen Water

More case studies

merc-2.jpg

Zoos Victoria

merc-1.jpg

Mercedes-Benz

bottom of page