
Case study
Building a distinctive brand identity
Scope of work
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Brand strategy
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Visual identity development
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Content strategy
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Social media strategy and management
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Website design
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Packaging design
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Collateral development
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Video production

Visual Identity
Concept - Branding - TOV - Packaging
The partnership
Since partnering with zazen Water in 2024, we’ve become an integral part of their team – providing strategic guidance and support across brand, content, social media, creative and media. Our collaborative approach ensures seamless delivery of end-to-end marketing services tailored to the client’s needs.
What we do
We began by developing a premium brand strategy and a distinctive visual identity for zazen Water, rolled out across their new website, packaging and sales collateral. From there, our partnership expanded to include data-informed, platform-specific social assets and blog content designed to engage audiences and support sales growth. This progression reflects the Heads & Tales ethos: smart, insight-driven storytelling that builds meaningful connections and drives tangible results.

Social Media
Strategy - Art Direction - Motion

Branding
Concept - Development - Art Direction
Highlights
20
5-10%
2023
years of partnership between Heads+Tales and Mercedes-Benz.
Email open rate approx. 5-10% above industry average. *According to a 2024 report by Mailchimp
Shortlisted for 2023 Content Marketing Awards.
The Results
20
years of partnership between Mercedes-Benz and Hardie Grant Media.
5-10%
Email open rate above the industry average.
2024
Global recognition of our EV Everyday video series by both the global Mercedes marketing team in Germany and the CMA International Awards.

zazenalkalinewater.com.au
Strategy - UX/UI - Motion
“Partnering with Heads & Tales has been transformative for zazen Water. Their seamless integration into our team and their expertise in crafting a premium brand strategy, along with a stunning visual identity, has elevated our presence in the market. From our website to packaging and social media, they’ve brought our brand to life in a way that truly connects with our audience. Their creativity, passion, and commitment to excellence have been invaluable to our success.”
— Janet Parker, Founder, zazen Water